We all know first impressions count. Those make or break first impressions in organisations are important. Let the entrance and waiting space permeate your brand identity. Do so with warm and inviting soft seating which underpins the very core of your brand. Whether the message is innovation, community, or creativity, make sure the waiting area says: Welcome! Likewise, the waiting area is so much more than just a passageway and a place to wait; it is also a place to meet and a place to have a cup of coffee. Thus, it is vital to have a flexible approach that adapts to all the various needs. This requires multipurpose furniture solutions that encourage people to engage, collaborate and thrive.